You searched for: "*"

The results has been filter on Authors containing Zhenyu Ma.
ANA has found 2 results for you, in 1089 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005
Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus
Companies: MasterCard, Moskowitz Jacobs Inc.
March 13, 2005
×

Citation

Moskowitz, Gofman, Ma and Marcus (2005a, March 13). Up to speed . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/up-to-speed-


Research papers

Dynamic package design and optimization in the Internet era

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the user can create the study, import the necessary...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah
Company: Moskowitz Jacobs Inc.
February 1, 2004
×

Citation

Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era